HCD Spring 2 Courses

HCD0750 Strategic Communications in Health Care

Credits: 3 Offered: Spring 2

Communications and marketing strategy must keep pace with rapid changes in the new health care landscape. Health care leaders and managers must understand the fundamentals of communications, marketing, and digital strategy to ensure effective delivery of health care services. The new competitive landscape requires focused attention on brand, perception of quality, and the ways to advance core functions in order for businesses to remain viable. Similarly, the use of digital and social media in personal, professional, and institutional marketing and branding are key drivers of leadership success. This course will explore these new realities and focus on critical topics.

HCD0770 Quantitative and Analytical Methods for Evidence-Based Decision-Making

Credits: 3 Offered: Spring 2

This course is designed to provide an understanding of the analytical methods health care managers and executives need to critically interpret the findings of comparative effectiveness studies and to use hospital-derived data for assessing and improving quality of care and process performance. The course structure contains four overarching topics: • Biostatistical and epidemiological methods for comparative effectiveness research

• Statistical process control • The scope and limits of evidence-based medicine • Hospital-based and public sources of health care data Through selected readings, case studies, problem-solving assignments, online self-study components, and lecture presentations and discussions, you will develop a conceptual understanding of the principles and analytical tools necessary to become a critical reader of health services research literature. This will enable you to identify and adopt best practices for your institution. Moreover, it will give you the analytical skills needed for guiding quality improvement projects effectively.

HCD0901 Capstone: Health Care Delivery Leadership

Credits: 2 Offered: Spring 2

ONLY OPEN to students in the MS Health Care Delivery Leadership Program

You will have the opportunity to work on a project that directly addresses a strategic problem in your institution, or carefully examine one of a host institution. This action learning project will enable the application and integration of course material into a coherent response and potential solution(s) to an actual health care delivery issue. These projects will form a repository of knowledge that program cohort peers can use to learn from and share.