# HCD Spring 2 Courses ### HCD0750 Strategic Communications in Health Care **Credits: 3 Offered: Spring 2** Communications and marketing strategy must keep pace with rapid changes in the new health care landscape. Health care leaders and managers must understand the fundamentals of communications, marketing, and digital strategy to ensure effective delivery of health care services. The new competitive landscape requires focused attention on brand, perception of quality, and the ways to advance core functions in order for businesses to remain viable. Similarly, the use of digital and social media in personal, professional, and institutional marketing and branding are key drivers of leadership success. This course will explore these new realities and focus on critical topics. ### HCD0770 Quantitative and Analytical Methods for Evidence-Based Decision-Making **Credits: 3 Offered: Spring 2** This course is designed to provide an understanding of the analytical methods health care managers and executives need to critically interpret the findings of comparative effectiveness studies and to use hospital-derived data for assessing and improving quality of care and process performance. The course structure contains four overarching topics:\ • Biostatistical and epidemiological methods for comparative effectiveness research • Statistical process control\ • The scope and limits of evidence-based medicine\ • Hospital-based and public sources of health care data\ Through selected readings, case studies, problem-solving assignments, online self-study components, and lecture presentations and discussions, you will develop a conceptual understanding of the principles and analytical tools necessary to become a critical reader of health services research literature. This will enable you to identify and adopt best practices for your institution. Moreover, it will give you the analytical skills needed for guiding quality improvement projects effectively. ### HCD0**901** Capstone: Health Care Delivery Leadership **Credits: 2 Offered: Spring 2** ONLY OPEN to students in the MS Health Care Delivery Leadership Program You will have the opportunity to work on a project that directly addresses a strategic problem in your institution, or carefully examine one of a host institution. This action learning project will enable the application and integration of course material into a coherent response and potential solution(s) to an actual health care delivery issue. These projects will form a repository of knowledge that program cohort peers can use to learn from and share. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://ismms-gs.gitbook.io/graduate-school-course-catalog/hcd-health-care-delivery-leadership/hcd-spring-2-courses.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.